Our rebrand is live!
This is the last email you’ll ever get from Dominion Dating.
Towards the end of last year we announced our decision to rebrand. We appreciate everyone’s patience, and we’re pleased to announce that our rebrand is live.
We have a new name for a new season, but our mission and values remain the same.
As we said in our last update:
“Our mission remains to fuel a marriage reformation by partnering with pastors, parents, and biblically-faithful singles. We are not going to compromise our values or convictions. But we have come to realize that, for many of our ideal partners, these values and convictions are not communicated in our name.
Both dominion and dating are words with a lot of cultural baggage. This means we end up spending more time explaining our name than actually promoting our network. There are pastors and singles who share our vision, but are relucant to partner with us because the name would be a thorn in their side.
You might recall that we held a vote back in November to solicit feedback. The vote ended up pretty evenly split—but we weren’t sold on either name—so we went back to the drawing board and, ultimately, decided on an entirely different name.
We needed a name that clearly communicates what we’re all about, but also one that can’t be easily misunderstood or misconstrued. It’s no exageration to say that we racked our brains, for weeks on end, trying to come up with the right name. In the end, we’re confident we’ve landed on a good, strong name that will carry us forward towards achieving our mission—“Guiding biblically-faithful singles to find biblically-faithful spouses.”
Helpmeet Singles
“And the Lord God said, ‘It is not good that the man should be alone; I will make a helpmeet for him.’” Genesis 2:18
Are you a godly single man looking for a helpmeet? Are you a godly single woman looking to be a helpmeet? Helpmeet Singles is for you!
Simple put—we help (you) meet singles! Not just any singles—the right kind of singles. Our strong gatekeeping weeds out playboys, posers, feminists & girl-bosses. Our strong convictions attract biblically-faithful singles who are here for the intentional pursuit of marriage.
All of our network users are carefully vetted and committed to a vigorous standard of Biblical orthodoxy, gendered piety, and the pursuit of personal holiness. All network users are members-in-good-standing in their local church (for at least 3 months), endorsed by their pastor, and in alignment with our Member’s Agreement.
In short—Helpmeet Singles is a network for men looking for a helpmeet, and for women looking to be a helpmeet.
If this is you, or someone you know—APPLY TODAY, for free, at helpmeetsingles.com!
How we’re going to scale our network
Now that we’ve launched our rebrand, it’s time to scale our network. To that end, we’ll be employing a number of different strategies…
1. Direct Marketing to like-minded churches & networks
We’re sending out emails and fliers to churches and networks that align with us, to get the word out, and invite people to join Helpmeet Singles.
If you know of any churches, groups, or other networks of people who might be a good fit for this, send us an email: info@helpmeetsingles.com
2. Pursuit of Marriage Podcast (monthly)
We’re relaunching our podcast and will aim for a monthly episode. We’ll tackle issues related to the pursuit of marriage, and offer practical teaching and encouragement.
3. “Stay Local” Campaign
Our “Stay Local” Campaign is aimed at helping you to network with singles in your geographical area. We’ll offer a number of resources in this tool-kit including:
Sponsored social media ads targeting your specific area
Free subscriptions for sharing our fliers in your area
Toolkit for hosting a Singles Mixer
4. Testimony Page
So far, we have four marriages (that we know of) which have resulted from our network. We’ll be rolling out a testimony page, where married couples can share their stories to encourage others to give us a shot.
5. Miscellaneous Marketing
A backer has graciously offered to let us run a free commercial on his TV station, which broadcasts to a closely-aligned Christian audience.
We’ll do paid social media ads & marketing as budget allows.
We’d welcome opportunities to interview on podcasts that reach our target audience.
You can help us scale through word-of-mouth, and by sharing us on social media. We’d love to serve the singles in your circles!
Gratefully Yours In Christ,
Bnonn, Kevin, Brandon