It's time for a rebrand!
Happy belated Thanksgiving! Vote for a new name.
Happy belated Thanksgiving!
It’s been a while since our last newsletter. Here’s a quick update on some important developments.
Some metrics
Since launching, we have verified 299 users in our network. At present we have 249 active users—144 men and 105 women. (Most of our users are in their 20s & 30s).
We have a solid level of communication with 210 users sending a total of 3,846 messages (an average of 18 messages each).
So far, this has translated into four engagements (that we know of), with two weddings!
We’ve also suspended 11 accounts, and filtered out dozens and dozens of accounts that were not in alignment with our values and convictions. Eliminating these substandard profiles is critical to us, to ensure the integrity and quality of our network. We want you to have confidence that whoever you message on our platform will be likedminded and looking for marriage.
The limiting factor (and the reason we’ve not yet monetized) is our size. As you can see, Dominion Dating is still a small network.
In order to scale, we’ve recognized that we will need to rebrand.
It’s time for a rebrand
Our mission remains to fuel a marriage reformation by partnering with pastors, parents, and biblically-faithful singles. We are not going to compromise our values or convictions. But we have come to realize that, for many of our ideal partners, these values and convictions are not communicated in our name.
Both dominion and dating are words with a lot of cultural baggage. This means we end up spending more time explaining our name than actually promoting our network. There are pastors and singles who share our vision, but are relucant to partner with us because the name would be a thorn in their side.
Additionally, some of our critics continue to smear our brand online.
With that in mind, we’re moving away from the words dominion and dating.
Dating has a lot of worldly connotations that we ourselves would prefer to be distanced from. We generally talk about the pursuit of marriage instead (unfortunately that’s a mouthful).
Dominion is something we have not changed our views on even slightly. We wholeheartedly affirm the centrality of the dominion mandate in understanding Christian marriage. But we recognize that to many who are not as familiar with these concepts, it implies domination—and we want our name to better emphasize our core mission of helping you marry, and marry well. Our name should not be a needless hindrance; rather, it should effectively communicate what we’re all about.
With that in mind, as we look to renew our efforts to scale our network, we have a couple of new names in mind:
Wedly
Yoked
We would welcome your feedback on which you think is better, given what we’ve said above. Or, if you have a different name in mind, we’d love to hear it (post a comment).
Personal note
Several months back, I (Brandon) was wrongfully fired from my pastorate. This was a major setback, and it knocked us out of the saddle for a moment. If you want to know more about that, you can check out my recent interview on the Will Spencer podcast here. (Thank you, Will.) We appreciate your prayers and support as we get back on track, and work together to make this network an effective resource for godly singles.
God bless you & Happy Thanksgiving!
Faithfully,
Brandon, Bnonn, Kevin